Friday, August 3, 2007

Real Estate Agents are Idiots

You might or might not be surprised how many times I've had a new client refer to his or her previous real estate "professional" as an idiot. More than I can count, and I count pretty well. I've heard moron, jerk, loser, liar, scum, swindler and jack... well you get the point. The sad thing is that in most cases, my clients are right.

Most so called professionals in real estate got into the business to make an easy buck. They are either on their second or third career, part time, doing it "on the side," or totally lacking in commitment, professionalism, education and direction. I frequently talk to my agents about the HUGE opportunity that we have with clients.

When an entire segment of consumers are used to being under served and overcharged, it shouldn't be that hard to meet their demands. Why don't more agents provide real value to clients and put client needs before commission needs. It is a far better long term business model. It seems the folks that got in to real estate for the quick money want to make the quick money on each deal individually instead of trying to understand the long term needs of a true client relationship. It is just like the old saying goes, "You can take a man's equity once, and then he'll call your competitor."

Home buyers and home sellers are demanding more fitting service packages and more reasonable fees. Many companies are trying to meet these needs.

Check back in for "Real Estate Agents are Idiots II" to find out which companies are meeting the consumer demand well.

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